The future of customer loyalty is in the balance

Accrue powers modern customer loyalty at the payment layer

Who we are

Accrue is a fintech company that powers modern customer loyalty at the payment layer. Centered around its branded stored value wallet solution, Accrue’s platform helps brands take control of their payments and refunds, reward customer loyalty, and bypass traditional payment giants.

Build a deeper, more durable customer base while optimizing your bottom line – all with Accrue.
Dashboard mockup
Dashboard mockup

Our Mission

Giving merchants the ability to shape payments into loyalty. Making commerce more rewarding and efficient for all.

Meet Our CEO

Michael Hershfield founded Accrue in late 2021, with the goal of giving more Americans access to do the things they love. Prior to founding Accrue, Michael served as SVP of Sales at WeWork for more than three years.

Michael also served as COO and was part of the founding team at Nucleus. Michael earned his Bachelor of Arts in Political Science from McGill University and has a J.D in Law from the University of British Columbia.
Dashboard mockup
Dashboard mockup

Our Team

Based in New York City but expanding all across the world, we have an all-star team dedicated to making commerce more rewarding and efficient for all.

Our Investors

Michael Rubin
CEO Fanatics

Brian Mallkerson
CRO, Attentive Mobile

Scott Belsky
CPO
, Executive VP

Carol Tomé
CEO, UPS

Wiley Cerilli
Co-Founder Seamless

Gokul Rajaram
Executive, Doordash