How SNIPES turned a digital wallet into their loyalty moat.

SNIPES is one of the largest and most recognizable sneaker and streetwear retailers in the United States. For the past 20 years, they've built the inventory, the brand, and an 350+ store footprint. But even with all of this incredible success, in 2024, SNIPES decided to reach higher. They partnered with Accrue to maintain their reputation of standing out amongst the rest.

The default move was a points program... but points are table stakes. Easy to copy, easy to ignore, and the moment a competitor offers a better earn rate, your customer is gone.

A digital wallet changes that.

When value lives inside of a branded wallet funded by the customer and rewarded by the brand, you're not just running a promotion. You're building a relationship. The customer has skin in the game, and the merchant owns this relationship. This is a fundamentally different dynamic than what any points program can create- and it's exactly what SNIPES’ Reserve was built on...